Cannes Lions

Take Off: Why We Go

SMUGGLER, New York / DELTA / 2016

Awards:

1 Shortlisted Cannes Lions
Film

Overview

Entries

Credits

Overview

Description

This Delta Airlines commercial is shot in the point-of-view of the bottom of an airplane as it races down the runway preparing for lift-off. What's happening on the concrete is not normal, it's extraordinary. Going 160 MPH, the nararrator explains that the liftoff of an airplane is another step in the exploration, just like the pioneers in canoes and covered-wagons. Keep exploring and climbing.

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