Traditionally Victorians have disposed their broken or obsolete electrical waste by placing them in their household bins. From the 1st July, the Victorian Government has banned electronic waste to go in landfill.

As part of a new behaviour change campaign aligned with the ban, the Victorian Government had the role to educate Victorians on what e-waste was, and how to dispose of it. Now all the old electronics must be taken to an e-waste drop-off point. This change required a major cultural shift in public mindset and mass adoption of new waste behaviours

In this film we follow a family as they travel into the amazing world inside an old mobile phone, where they begin a fantastic journey of discovery into e-waste (electrical waste).

They fly past technicians harvesting components and giant hands sorting valuable materials. The family learns how we can recover the precious bits to be reused and capture nasty stuff before it can do harm.

They see how e-waste materials can be reused to build a better future and leave our planet in a better state. At the end of the journey they see the earth smiling happily above a bright new world built from recycled electronic components.

We pull up through the clouds to the ‘Take your e-waste to a better place’ call to action and see a car taking e-waste to a recycling shed as the voiceover tells the audience to find our nearest e-waste drop-off point.