The idea was to emphasize the particular character of the F.A.Z. Sunday newspaper as a relaxing, inspiring choice.

Photograhs flooded with light show F.A.Z. readers while cosily reading the inspiring newspaper at home, in their garden, a park or in a café. They show moments that let forget the daily routine and that allow new ideas for the next week.

The headlines emphasize the contrast of hectic week and inspiring, relaxing Sunday – and therefore underline the F.A.Z. Sunday newspaper’s special character as a newspaper for a special day.

The F.A.Z. Sunday newspaper grew in popularity and managed to gain additional subscribers.