Cannes Lions
PUBLICITAS/SAATCHI & SAATCHI, Guayaquil / MINISTERIO DE JUSTICIA DE ECUADOR / 2016
Awards:
Overview
Entries
Credits
Description
"Tales of Freedom" is a program where prisoners write children's stories, recorded and passed every night on the radio for five minutes.
Execution
The prisoners wrote children's stories in a workshop of one week.
We built a recording studio in prisons.
The prisoners recorded their children's stories.
The stories were broadcast on different radio stations.
Outcome
A project initiated in Guayaquil, to be implemented in 36 centers in the country.
They were uploaded to the internet for families of foreign deprived of liberty.
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