On June 20th 2021 – Father's Day, we rebranded Talk Radio to 'Talk Miscarriage' changing all their broadcast and digital assets to our new 'Talk Miscarriage' logo. We partnered with the station to create a specific one hour radio phone-in show at 3pm. Not just an ad, or a typical program sponsorship, an hour's worth of bespoke radio content.

The program featured a panel of men from different backgrounds and representatives from the MA. Some of the men had been through the miscarriage experience several times. One of them had even experienced a miscarriage just days before coming on the show, a story that he bravely shared live on air. And it was this bravery and openness that encouraged more of the 'nearly Dads' from all over the country to call in and share their stories.