Cannes Lions
HUNGRY MAN, Los Angeles / OLD SPICE / 2019
Overview
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Credits
Execution
This Old Spice campaign is based around the tagline "She Nose Best" and pays tribute—in typically surreal Old Spice style—to the fact that women often make the decisions about men's toiletries. The spots feature heroic, multi-tasking women and their somewhat hapless men: for example, a frantic pilot who is guided to safety (and dinner) by a calm female flight controller.
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