Depression and mental illness is still not talked about in the open in India. Often confused with ‘madness’ and considered a taboo topic. The reason why, cases of depression, anxiety and other serious mental disorders are seen to be going up with each year.

Often confused with sadness and pessimism, it is easy to mistake this mental disorder for just a “low point” in life or "work stress". In such times, people often resort to immediate short reliefs like popping up anti-anxiety pills, sleeping pills or stress-relief tablets, rather than talking and sharing their real cause of depression.

Our client MindOpeners - A Psychology and Emotional learning NGO wanted to address this.

There’s no easy cure for depression but support, and talking-therapy is one of the most effective cures for depression. We wanted to shift the agenda from popping up a pill to talking-therapy.

Our client MindOpeners offer training modules in the area of organisational psychology, offering one-on-one counselling sessions. Hence, we took our campaign among the crowds in major high schools (10th and 12th grade students) and corporate offices of the town- the TG that faces deep stress and anxiety due to the nature of their job, and often ends up falling prey to depression.

Our approach was to keep the design very simple, minimalistic and descriptive in nature. We used the shape of a pill/tablet as our main design element to keep the context of the brief intact. We used it (a pill or a tablet) as a table- sitting across which two people can be seen talking and sharing their hearts out.

We used the top-angle to establish a pill as a table and put participants on the either side of the table.

The minimalism of the design puts all the focus on the two main elements- table slash pill and people.

We saw an increase in calls inviting us to organize counselling sessions in High schools for students about to appear in 12th grade's final examinations.

We also started receiving calls from various HR depts. to organize emotional-intelligence and leadership counselling programs in the major corporate offices of the town.