Cannes Lions
FLOCK, Mexico City / MEXICAN FOUNDATION FOR RHEUMATIC PATIENTS / 2017
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Description
People with arthritis get rehabilitated by learning sign language.
Execution
We put therapists and sign language teachers together, in order to develop this therapy.
We started with 9 FUMERAC’s patients in individual and personalized sessions, lead by a sign language teacher.
Therapy started in January of 2017 and, due to its success, it is now a permanent therapy in the foundation, seeking to reach more states and countries.
Outcome
9 patients have improved hand mobility; they’re motivated, with a better self-esteem, and have emotionally connected with deaf people.
More than 300 thousand USD in free advertising.
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