Cannes Lions

Talking Hands Therapy

FLOCK, Mexico City / MEXICAN FOUNDATION FOR RHEUMATIC PATIENTS / 2017

Awards:

1 Bronze Cannes Lions
1 Shortlisted Cannes Lions
Case Film
Case Film
Presentation Image

Overview

Entries

Credits

Overview

Description

People with arthritis get rehabilitated by learning sign language.

Execution

We put therapists and sign language teachers together, in order to develop this therapy.

We started with 9 FUMERAC’s patients in individual and personalized sessions, lead by a sign language teacher.

Therapy started in January of 2017 and, due to its success, it is now a permanent therapy in the foundation, seeking to reach more states and countries.

Outcome

9 patients have improved hand mobility; they’re motivated, with a better self-esteem, and have emotionally connected with deaf people.

More than 300 thousand USD in free advertising.

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