Raise awareness, train, balance expertise and strengthen the relationship between the TAM brand and its staff and suppliers spread throughout the world.

A unique and inspiring experience that raised public awareness about the importance of the brand they have daily contact with. Furthermore, the digital platform allowed TAM to perceive the level of information and learning of its 25,000 staff members in relation to the brand, increasing the number of hits and the time spent on the site by users.

We created an environment able to transmit the same brand culture to a very widespread public. Thus, we attracted and involved the user through a fun and entertaining trip, presenting the content in a simple, educational and interactive manner, and with a language common to everyone.