A baby standing for the first time is important to parents. This depicts joy at baby standing for the first time, suddenly and unexpectedly.The objective is to further build up the sense of trust in and the brand image of being “the magazine people go to when raising children,” as the number one magazine on childrearing in Japan. To broadly have mommies raising children nationwide in Japan identify with and trust Tamahiyo, by depicting childrearing scenes that parents will identify with. Joyful scenes of childrearing in a way that will make people laugh irresistibly.