Tampico is a soft drink that throughout the years has been related with being or not being “cool”. Because of that, as brand institutional we developed a concept that everyone can relate to at a certain age; that is that after turning 30 years old we start losing what used to make us “cool”. In fact, the best example of this is that kids see their parents as people who are not “cool”, as old people who don´t have a clue.

This spot focused on the differences between a parent and a kid who is “cool”.