Drivers of classic Volkswagen cars swear on their original vehicles’ quality and durability. They like to reminisce and are fond of everything from the old times. That’s why we needed to find a way of getting into a dialogue with them that’s appealing to the exclusive group of vintage Volkswagen lovers.

Our method of reaching out did not only allude to the way of listening to audio-content in the car back then, but it was also proof for Volkswagen’s quality: When even the cassette deck is still working, the car should be, too.

Also, every detail of all packaging materials and the cassette itself were designed like in the time when the cars of Volkswagen Classic Parts’ customers were built.

The response of vintage Volkswagen lovers was very positive.

It was showcased and discussed on bulletin boards dedicated to historic cars. And even though car fans are usually very competitive, the fans of other brands fell in love with the idea.