Cannes Lions
OMD CHILE, Santiago / LABORATORIOS MAVER / 2006
Overview
Entries
Credits
Execution
We wanted to deal with a real and controversial problem in Chile such as the issue of meals for election day officers, by getting authorization to distribute 6,000 meals at the main voting polls throughout the country, one by one, as a goodwill gesture on the part of Tapsin, “the official relief for election day officers”.
Outcome
To reinforce TAPSIN’s image as the only pain-relief medicine concerned with ALL Chileans’ headaches.
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