Cannes Lions
PUBLICIS BRASIL, Sao Paulo / SANOFI AVENTIS / 2011
Overview
Entries
Credits
Description
The film shows a man washing an enormous old car using a hose and a bucket with soap. He washes everything meticulously. In a sequence of cuts we see him throw water, soap the car up, dry and wax it, in detail. When all the hard work is finally over, we see a bird dropping fall straight on the hood of the car.
The guy looks up and surprisingly throws the bucket of water on the car again. We realize that only because of a little bit of dirt, he has decided to wash the entire car again.
Similar Campaigns
12 items