Despite being the most popular retail store for toys, Toys “R” Us

has lost its market share over the years to the more convenient

alternative of online toy stores. This prompted Toys “R” Us to

launch their own e-commerce platform, but the brand found

themselves years behind their more established online

counterparts. We needed an idea that would reassert Toys “R”

Us’ position in the market of toys by driving purchase in our

online store instead

When it comes to parenting, educating your child can be tough work. But if there’s anything our own childhood can tell us, it’s that kids will do anything for their toys. So we created Tasks For Toys – a mobile app that allows parents to set tasks for their kids to complete and earn their favorite toys, making even the most dreaded tasks rewarding and fulfilling for them.