The only thing that Indians love more than a small car, is a small car with boot space. Cars typically enter the average Indian household only when the chief wage earner is already a family man and hence commuting inevitably involves long distances, with multiple parties and lots of luggage. This desire to have free boot space is clearly captured in the upgrade behavior of Indians when it comes to hatchbacks – the inevitable choice is a three-box family sized sedan with 300+ liters of boot space for the entire family’s needs. The Gen-X Nano was redesigned with this very mindset, so that it’s additional boot-space made it hugely aspirational for India’s largest car buying audience – the value-conscious young families.

We cleverly shot the GenX Nano against a sedan so as to give the impression of an additional boot space that is typical of sedans.