Cannes Lions
BRAD, Montreal / REVENU QUEBEC / 2011
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Description
Revenu Quebec aimed to increase awareness of its site and online services amongst citizens and businesses. To drive people to the site, the ad entitled “Mouse" promoted a specific e-service available through the site. With an approachable tone, the ad lets people know that a list of all tax credits and their explanation can be found on the site. This service allows Internet users to determine more quickly which tax credits they are eligible for and enjoy maximum savings.
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