Cannes Lions

TAXI PATROL

OGILVY MALAYSIA, Kuala Lumpur / MYTEKSI / 2015

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

The MyTeksi Patrol feature enables tens of thousands of taxi drivers to report a suspicious person or incident in relation to a reported kidnapping. This alert is sent to the authorities and can be shared to social media channels in real time. With geolocation technology already built into the MyTeksi app, when a child is reported missing, all taxis in the area are immediately alerted so they are able to keep watch for any suspicious activity.

Outcome

Not only have we raised awareness for an important public safety issue, MyTeksi Patrol has also proven to Malaysians that far from being bad guys, taxi drivers represent a powerful resource as a civilian early response team against acts of kidnapping and violent crime against children.

However, MyTeksi Patrol is not simply a PR campaign with an expiration date. It is a real, open-ended initiative that is continuing to allow taxi drivers to assist the police authorities with keeping the streets safe for the children of Malaysia.

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