Cannes Lions
JAYA ADVERTISING, Mumbai / GIRNAR FOOD & BEVERAGES / 2010
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This Jingle is sung by Padmashree Shri Hariharanji. Generally the slow track number with classical music base in India is aassociated with liquor (in the form of Ghazal). But we have proved that it can just as well be associated with Tea. The lyrics, music content & the euphoric voice of Padmashree Shri Hariharanji has transformed the format beautifully from 'Jingle' to 'Song'.
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