Build a single-minded global master web site •Establish the brand essence : "Drink Better, Live Better";•Make people consider Lipton a modern, dynamic and energetic brand;Be consistent on the internet, worldwide.Strategy: "The brand is the experience, and the experience is the brand."Objectives:Recruit Enlighten Reveal all what Lipton Tea can do,Engage people with the BrandIdea:A high resolution 3D experience within a tea field, including videos, explaining tea effects with:- Product gallery - Lipton Institute of Tea- World of Tea : An immersion inside the world of tea