Cannes Lions
HAKUHODO, Tokyo / SAZABY LEAGUE / 2007
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This is the simple idea that we can make tea on a banner AD. The colour of hot water becomes darker as you move the tea bag. When you see this on your computer screen, you feel a sense of relaxation and start to feel you need a real break. It is the pursuit of table top ads.Let's make tea with a tea bag!
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