The women who work at the heart of Unipads understand the need of other women’s knowledge, support and care when it comes to menstrual hygiene.

Our reusable products are made by women belonging to rural areas which creates a livelihood for them, but also a sisterhood; that's why we say, "Our business begins and ends by serving women."

It’s more important and pertinent than ever in India to combat the myths and social taboos associated with menstruation to improve the reproductive health of teenage girls and women, where periods are still an unspoken topic among many.

Our first and main strategy to combat this is to educate teenagers on menstrual health and hygiene - with this idea our goal was to trigger conversations around the natural cycle in families, schools and social networks among all genders and ages in a culturally apt way.

We created a tailor-made pack of 28 tea sachets that every day of the menstrual cycle engaged, educated, and helped girls and women unpack what is happening to their bodies, hormones and emotions.

Each of the 28 teas was created with ingredients that soothe, ease and assist with the period symptoms that usually occur at the point in the cycle; from reducing inflammation, to reducing cramps, and even stabilizing hormones.

However, it’s also a kit to discover with your parents, partner, friends, classmates: simple educational information and age-appropriate illustrations engage people at all knowledge levels to understand the full story of a period, especially those just entering womanhood.

All together it’s a 360° approach to demolish beliefs and myths that put young girl’s physical and mental health at risk, empowering them to have a healthier adult life.

The inspiration behind the creation of this package is born from menstruation itself. The circular form takes users on a journey that will repeat each month.

Expressed in a bold red, with illustrations of our hero character, which represents girls at any age, but also be understandable at any knowledge level.

A key integration of the design was telling a 28-day story that educated in a clear way about each of the stages.

It was important to respect what each day brings, which is why the design had to have individual compartments that would offer that daily unboxing experience.

As final details we wanted the kit to become a gift, and incredibly attractive, so women and families felt it was something to show off rather than to keep hiding.

We reached 1200+ women in rural areas in first week, with an ongoing roll out in 120 schools in phase one.

Covered by leading dailies and new outlets in Gujarat Reached 1.3 Million viewers on the first day of launch.

Reached 32 Schools in first week, reaching around 5,700 adolescent girls Reached 1200+ women in rural via community awareness sessions in first week. Ongoing roll out in 120 schools in phase 1.

Phase 1 also to reach 158 Villages via Kalyani model (village level entrepreneur model) recognised by Ministry of India. IIM Ahmedabad, India’s top tier India institute wants to showcase Tea cycle for Marketing and Management students.