Cannes Lions
ADVICO Y&R, Zurich / TEATALES / 2016
Overview
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Description
For a special edition the tea bag labels were replaced with mini books. The short stories inside of these are read in exactly the same time your tea needs to brew. A pure delight for both tea and tale lovers.
Execution
Special short stories were written, making sure the length of the tale matches the exact brewing time of each tea. The Chinese Green Tea mixture with the «Forever Young» tale needs exactly 2.5 minutes to read. Once you’ve read the story, your tea is ready to enjoy. Handmade lettering and distinctive colors match perfectly into the world of teas.
Outcome
High demand for these mini tea story booklets was achieved. Tea Tales website was never visited as often as during this time. The feedback was huge and customers loved it. The special edition was sold out within few days and will be produced again this year.
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