Danone has unveiled a global relaunch for its Actimel yogurt drinks,

marking its biggest launch to date, with a new brand platform called Stay

Strong.The first global integrated campaign runs across TV, outdoor, PR,

social and experiential media and aims to celebrate positive resilience in

everyday situations, the brand said. The creative heroes a farmer and a

teacher and their upbeat, positive attitude, supported by iconic songs

from Aerosmith and the Beegees.The Stay Strong campaign will encourage

people to stay positive throughout the day, leveraging music throughout in

order to help them navigate through life¹s daily challenges.

Actimel¹s Stay Strong campaign continues with a teacher strutting her way

through her day. The unmistakable song is Stayin¹ Alive by the Bee Gees.

We see how she face her day with positive attitude express by her dancing

moves. Finally we see how she tamed their difficult students.

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