To create a Brand that unites Brazilian cheerers from all sports.

The objective of the Team Brazil is to turn the brazilian teams of all sports into one single team. It represents the unity of brazilian sports, the dynamism, joy and pride of representing the country in the Olympic Games, Pan American Games and South American Games.

The logo represents the image of one Brazilian fan dressed with the National Flag, gesture that expresses the great pride of his Country.The star, defined in the dictionary as a “luminous celestial body”, represents not only the Brazilian athlete, as well as the fan, magnifying the brightness, strength and power of both. As popularly spoken in Brazil “who has a star, has good luck”, the five points of the star radiates the power that comes from its center – and can be interpreted as being a heart from a passionate nation that generates energy for the entire body.

The official brand release took place on 2008 Beijing Olympic Games. In the Opening Ceremony, all Brazilian delegation, with around 300 athletes, were dressed with the Team Brazil logo. It was also the major visual identity of the brazilian presence in the Games.9 million people customized their Orkut, using the Team Brazil skin, during the 2008 Beijing Olympic Games. This represents about 30% of Brazilian users of this social media.