Cannes Lions
DDB BRUSSELS, Brussels / IKEA / 2017
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In these short teasing videos we go behind the scenes of the IKEA catalogue shooting. Witty quotes of the actors lead you the hero film 'Meet the real Stars of the catalogue'.
"Man Shaving on going viral" shows one of the models who thinks he will become famous by featuring in the world's most published book, the IKEA catalogue. "Woman in kitchen on winning" and "Couple in bed on doing a bedroom scene" show other models with the same expectation of becoming famous. The full story is given in the 2 minute mockumentary.
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