Cannes Lions

TECHNICALLY

OGILVY & MATHER CAPE TOWN, Cape Town / VOLKSWAGEN / 2016

Awards:

4 Bronze Cannes Lions
Digital Proof JPG
Digital Proof JPG
Digital Proof JPG

Overview

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Overview

Description

The word “technically” is often used to describe grey areas or doubt around something. Like when you put non-genuine Parts in your Volkswagen.

 

Non-genuine Parts kind of work. Sort of. But they don’t have the black and white guarantee that comes with using Volkswagen Genuine Parts.

 

In a tongue-and-cheek way, we’ve used things that are “technically" what they claim to be, to illustrate the pitfalls of using inferior non-genuine parts.

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