Cannes Lions
OGILVY & MATHER CAPE TOWN, Cape Town / VOLKSWAGEN / 2016
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The word “technically” is often used to describe grey areas or doubt around something. Like when you put non-genuine Parts in your Volkswagen.
Non-genuine Parts kind of work. Sort of. But they don’t have the black and white guarantee that comes with using Volkswagen Genuine Parts.
In a tongue-and-cheek way, we’ve used things that are “technically" what they claim to be, to illustrate the pitfalls of using inferior non-genuine parts.
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