Cannes Lions
DROGA5, PART OF ACCENTURE SONG, New York / REFORM ALLIANCE / 2022
Overview
Entries
Credits
Execution
We needed a powerful track that captured the story and emotion of this spot without giving it away. We tried scoring the spot, but it lacked a human connection with a voice. After many rounds of music supervision explanitories we stumbled onto Jacob Banks' song The Devil That I Know. The rawness and haunting quality of his voice backed by an intimate piano performance brought the picture to life in an unparalleled way. The lyrics were something you felt rather than being too see, which led to a more engaged viewer. It allows you to interpret and experience your own feelings rather than being told what to feel.