How could MediaMarkt (Europes biggest electronic retailer) send an emotional message on Valentine’s Day? Thinking about that, we found out, that MediaMarkt is part of a big Zeitgeist problem: people spend too much time with TVs, Computers, Smartphones, and other Media Markt best sellers. To be honest, it’s our technology that often prevents togetherness and leads to less love.

This film is all about romantic moments of intimate togetherness, moments, that are ruined by technology: when lovers wake up in their bed, doom scrolling, when a lady feels disturbed by her man’s romantic surprise as she’s too busy binge watching, when followers are more important than your loved one in a bikini, when you’re horny but your partner is lost in virtual reality – and when the romantic line of rose petals pointing the way to the bedroom are vanished by your vacuum cleaner. This is how our products can ruin Valentine’s day, so it’s on us to call for more mindfulness: “Technology is good. In the right moment. Take care of each other”.

For the first time, MediaMarkt was not perceived as a hard-selling, but as an emotional brand with a twinkle in the eye and an unexpected sense of Zeitgeist. This change in brand perception was not only noticeable in comment sections and view counts, but also in the market, where MediaMarkt was able to outperform its competitors – by the unexpected act of claiming Valentine's Day.