Partnering with InteraXon we conceived and designed the Proximity Pour, an innovative, thought-controlled experience that pushed the Proximity brand into new territory.The challenge to partygoers was simple - using only the power of your mind, pour a virtual martini faster than your opponent and win an all-expenses paid trip to the bar.

With Interaxon’s custom code powering the thought-controlled, beta-wave-measuring backend, we designed a flash game that connected with their EEG data processing system. Once outfitted with the special headset, the harder participants focused on the task in front of them, the faster their martini would flow.

The installation was an immediate hit. Buzz about the Proximity/Interaxon collaboration reverberated throughout the venue, and lineups to participate stretched across the room for most of the night. Approximately 50 potential contacts were actively engaged per hour over the five-hour event while many more crowded around to watch. Several high calibre leads were generated in the days following as a direct result of the activation.