Cannes Lions
TBWA\CHIAT\DAY LOS ANGELES / INTEL / 2018
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In an effort to combat this current fear of the future, the premise of the spot set out to highlight that this isn’t the first time that the general public has been skeptical of new age technology. This phenomenon has happened many times throughout history and looking back it almost seems comedic that we, at one time, weren’t accepting of these either. But just like flying, the microwave and the cell phone, this spot sets us up to believe that once we trust in the technology, the Autonomous Driving future, is a possible one.
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