To launch the Techpack Hyperfuse, a windrunner jacket that combines fashion and sport, we did this: Techpack's journey through Instagram. We transform 15 second Instagram videos into a 2minute+ experience.

Our athletes uploaded their videos being surprised by the windrunner.

Below every video there was an explanation of how to follow techpack ´s journey, with a link to the next athlete ´s account.

Followers could experience the whole story by going through all accounts.

Local influencers invited people to live the experience.

For 3 days, in Argentina Instagram's feed was taken over by the campaign. More than 390k people interacted with it.

The people got into the idea, and into Techpack too.