Cannes Lions
Y&R BUENOS AIRES, Buenos Aires / MINISTRY OF SCIENCE, TECHNOLOGY, AND PRODUCTIVE INNOVATION / 2012
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Description
This campaign was created to launch Tecnopolis TV, a science and technology channel. What we want to transmit is that we are used to watching TV that lacks of intelligent content.The objective is to achieve that the people zapping through the channels will choose to watch a program with content, presented by suitable and able people, with specific knowledge on the topics they present, but not for that necessarily boring.
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