More and more young people are migrating from their native villages to the big cities, leaving behind customs that are now slowly dying. Albalact is the dairy brand that is sourcing milk from one of these traditions filled areas. That is why it is trying to preserve as much as possible of the old way of life.

The target we wanted to reach gets most of its information online, through digital content and even though it lives in the big cities, it is interested in products that are made locally and through traditional methods.

Therefore, we decided to bring the local traditions from Tecsesti, a secluded village near Albalact’s factory, to the digital environment. We created Tecsesti Vlogs, a content series that features the 6 eldest inhabitants of Tecsesti, to showcase their unique traditions and way of life.