Sunrise has the best offers in the Swiss telco market: simple, clear products that make sense and are the obvious choice. So obvious and convincing that they speak for themselves. Based on this insight the idea to not use Roger Federer as a testimonial but simply give him the day off to relax was also kind of... obvious.

Consequently the film shows Roger doing what just any ordinary guy might do on a day off: relaxing, making breakfast, playing ping pong and soccer, mowing the lawn, go biking, and so on.