Tele 5 is one of the newer German TV-Channels. The USP of Tele5 is that it shows more feature films than any other channel. The positioning as “the movie channel” reflects in the claim “We love cinema”. To increase the awareness, involve the spectators and to underline this attitude we developed an image-campaign with four TV- and cinema-Spots under the Idea: There is a director in all of us! Young directors realized this theme in four individual and unique short movies just based on the brand-positioning, but without any other restrictions.

The movie “Lift”: focuses on: love