Sunrise is the second largest mobile phone provider in Switzerland. In 2010 the company made a very attractive offer. Every new client could send free SMS for 1 year.

To communicate the offer, we've shown SMS Dialogues in differend advertising mediums, showing text messages as we all know them, a lot being written, but not really saying much...

Over a three month period 25% more mobile contracts have been closed, than the year before.