Swisscom drew attention to its broadband capabilities with an Online Karaoke. An Internet page allowed anyone to sing along to the legendary Hit 'Love is in the Air' and upload their video. The Online Karaoke was a huge success; hundreds of videos were sent in and watched by over 260,000 unique viewers. The campaign came to a climax with the TV spot presented here, where we see the whole of Switzerland singing 'Love is in the Air'. This film consists entirely of the user-generated content taken from the videos submitted.