In this 60" radio a teenage boy talks to his father about a new package that has it all together. However, since the boy is speaking 'teen', the message doesn't quite get through to poor confused dad. It isn’t until his 'with it' Mom appears on the scene to translate, that we understand the merits of this product for both teens and adults. In the end, everyone comes away with a new understanding of the product.

'All Together Now' was extremely successful. In the first week alone, 87% of the entire campaign objective was met. The campaign in New York and Massachusetts resulted in more than 47,000 sales, which was 112% above the client’s objective.