We launched a TV, print and Internet campaign that announced the effort. Then we went around the country and the U.S. with one Centennial cell phone that had the Unlimited Plan and lent it to everyone unlimitedly. Thousands talked, sent texts and emails. We aired a spot, weekly, showing the people who used the phone, and the total amount of calls made, text messages and e-mails sent .The totals were also published in newspapers. People could keep track of the phone in real time in www.ilimitadotourpr.com through a satellite map and watch videos of the people who used the phone that day. No matter how much the phone was used, the price stayed $59.99.

In only five weeks we received over 5,000 valid auditions, over 200,000 hits on the website, over 200,000 votes and extensive media coverage. This is a great achievement considering this was done in a country with a population of 4 million people. The winner made her debut in a sold out concert. Her hit single is playing in radio stations and can be bought in record stores and in iTunes. Now every time people see the winner, on concerts and interviews, or hear her music they’ll think of how she got there thanks to the quality of Centennial’s signal.