PLEASE NOTE: THIS ENTRY HAS AVP- PLEASE WATCH BEFORE VOTINGVOO, a Belgian triple-play operator, had to launch an ultra fast internet connection. To communicate this, we just made the world’s fastest radio commercial and we invited the radio-listeners to watch the record online.

Demonstrate the innovative offer with a radio commercial that never was done before.The radio commercial referred to a main website (lespotleplusrapide.be) where the making of video was shown.There were also a lot of banners to support the website.

It was quickly spread all over the internet. We had more than 12000 views of the video, which is a good result knowing we only communicate to the southern part of Belgium (the french-speaking part). But there were more views that we don't know about because we found the video translated in Italian and English on Youtube.

We already know the results are 20% above commercial objectives but since the campaign ended in March we still don't have complete results and details.