A truly co-branded campaign from two premier companies that showcase the sexiness of the phone. The phone is the hero of the TV spot -- it is a cool, must-have object that can change your life -- and an AT&T store is the place to get it.

Very successful. The campaign drove significant store traffic and moved product. And in pre/post copy testing, interest in both Motorola and AT&T increased. This innovative approach was considered a category breakthrough, leading Motorola to talk with other wireless network carriers to refocus their retail messaging from “how many minutes?” to “which phone?”