Movistar Radio has two fronts in order to reach people. The first front is a physical radio cabin, and the second one is a traveling unit.It was launched in one of Bogotá’s most important shopping malls. Seven of the country’s most renowned music groups for the young segment appeared through the traveling unit.

In order to make the station known, the following activities have been carried out:•Taking of schools by the traveling unit, with people who hand out free cards and tell people how to access the station.•Taking of universities•University parties•Taking of beaches

Only six months after the launching, the following results have been achieved:• Single website visits• 81.722• Total Visits• 124.297• Countries where the station is heard• 50 countries• 212 Days of Activity• 586 Average daily visits