In addition to ads, print and outdoor on the concept “Telenor Family - TheBig Questions of Life” a website was launched. Here you get the opportunityto add an extra little twist to your everyday communication. The website, named “The Everyday Enhancer”, offers different choices andalternatives which result in a barber shop quartet, a gospel choir or agroup of cheerleaders to name a few. They deliver your trivial dailymessages - for example “Did you turn off the coffee machine?” or “I’m goingto be late”. The messages are sent by MMS, mail or voicemail.