Bell was the premier Canadian sponsor of the 2010 Winter Olympic Games in Vancouver and created a $500 million network to bring every image, every result and every moment of the Games to 3 billion people around the world. This spot shows how Bell helped deliver and orchestrate the most memorable moments of the games by featuring actual footage from the Winter Games on mobile phones, computers and televisions. The spot aired during the last few days of the games with Olympic footage obtained just hours or days earlier.