BRANDED CONTENT: The mobile phone booth man is Norway’s most famous advertisement character and has become an icon within the industry. A survey done by Talkmore shows that 88% of the Norwegian public links this character directly to their company. Talkmore asked us how they could use his great popularity. Our solution was to place him in an episode of the most popular reality show in Norway. He shows up in the signature episode where 8 people compete to win a phone call home. This episode was watched by 21% of the Norwegian population.