This piece initiates Internet users to the complete range of Bell products, and communicates that Bell has gifts for the entire family.Internet users are offered the chance to participate in a viral contest. The prize: a personalised Christmas tree, full of Bell gifts. Users select a gift and refer their friends. For every 10 new entries generated by those referrals, the user selects another gift. The user drags and drops the selected gifts, and an elf decorates a tree with them. A delightful experience for users, in the spirit of the Holidays.