Cannes Lions
M&C SAATCHI/MARK, Sydney / undefined / 2012
Overview
Entries
Credits
Outcome
The invitation DM attracted a 29% RSVP rate. The reminder DM attracted a 98% attendance from the RSVP list.
In short, the event drew in excess of the capacity crowd of 250, without the need to dispatch a B-list round of invitations.
This meant that Optus had the opportunity to strengthen their relationships with their existing top-level executives of suppliers, business partners and clients.