The creative execution is an animated head placed on the lower right hand side of the screen. Entertainment news bits endlessly stream out of the animated head.

The creative execution enhances the overall impact of the effort in such a way that it communicated the message, unlimited talk time, in a manner that’s not contrived. It really looks like a head blurting out endless news, without an intention to stop.The execution engages the audience as a fresh way of receiving the entertainment news. Instead of boring news strips that move endlessly, the addition of an animated head presented a new twist, something that automatically drew the attention of the target market towards the news ticker.

While actual business results are still unavailable as of this writing, Bayan Wireless Landline is able to gain PHP16.9M ($410,000) worth of additional media exposure, as the execution was aired for free 28 times for 60 seconds each. A 60-second spot’s worth PHP600,000 ($14,600).