At Christmas, Santa Claus receives millions of calls: a problem that stops him from getting out and happily distribute the Christmas presents. So Santa Claus decides to send a telegram to CATSA. CATSA clients and prospects received it plus the solution provided: Santa Claus’s Telephone Attention Service. A toll-free number for CATSA clients where they could leave a wish, listen to the elves wishing them a "Merry Christmas" in Russian, Norwegian or Finnish or even learn how to cook the secret grapes of Santa’s wife. We invite the jury to call 00 34 91400 1102 to listen to the result.

2,500 mailshots were sent, generating 3,759 calls. Response Rate: +150.36%